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Results: 18
Income Diversification and Financial Performance of Selected Deposit Money Banks in Nigeria
This study examined the effect of income diversification on financial performance of deposit money banks (DMBs) in Nigeria. Variables considered were commission, foreign exchange incomes, and firm age, which are proxies for...
Published by: IGI Global
Understanding Factors Affecting E-Government Adoption in Saudi Arabia
Ahmed Almamy
Jan 01, 2022
This study developed an integrated model to examine the main factors affecting e-government services adoption in Saudi Arabia context. We extended the UTAUT model to explore factors affecting Saudi Arabia citizens to use...
Published by: IGI Global
Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty
This study examines the impact of electronic customer relationship management (E-CRM) on customer loyalty through the mediating effects of customer experience and customer satisfaction in the context of the banking industry....
Published by: IGI Global
Impact of Service Quality on Satisfaction
In this present work, Retail Service Quality Scale (RSQS) developed by Dabholkar et. al. (1996) has been used to measure service quality. For the purpose of examining the dimensionality of the scales a confirmatory factor...
Published by: IGI Global
Antecedents of Buying Behavior Patterns of E-Consumers
In the new digitalized era, seller and buyer interact at the market space whereby the market space is provided on a different digital platform. Gradually, consumers are transforming into e-consumers. The COVID-19 pandemic has...
Published by: IGI Global
Revisiting Brand Personality Attributes
This study aims to examine the influence of different brand personalities on buyers' purchase intention and examines the role of buyers' brand attitude. Data were collected through questionnaire survey. Analysis of 317 valid...
Published by: IGI Global
Empirical Study to Understand the Social Entrepreneurial Intention Towards Technology Management in Social Entrepreneurial Ventures
The purpose of this research is to investigate the social entrepreneurial intentions (SEI) towards the implementation of technology management (TM) in social entrepreneurial ventures (SEV). Drawing on the technology acceptance...
Published by: IGI Global
Effect of Service Quality on Customer Satisfaction in Selected Cafeterias
The study was conducted using 20 cafeterias in Greater Accra Region on the effect of service quality dimensions on customer satisfaction in the hospitality industry. Purposive sampling technique was employed for the collection...
Published by: IGI Global
Electronic Customer Relationship Management (E-CRM) and Customer Loyalty
This study examined the impact of E-CRM on customer loyalty with the mediating effect of customer satisfaction in the banking industry. Customer satisfaction is important for loyalty because when the customers are satisfied with...
Published by: IGI Global
Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education
The aim of this paper is to identify the relationship between factors of online marketing and enrolment decision in higher education. With increasing number of higher education institutions, it has become important for these...
Published by: IGI Global
A System Dynamics Model of Technology and Society
Kenya has emerged in recent times as one of the fastest growing telecom markets in the world. There is not a single, widely used paradigm which has synthesised the various schools and theories dealing with technology and...
Published by: IGI Global
Impact of Customer Perception of Value Co-Creation for Personalization in Online Shopping
Electronic commerce firms adopt advanced technologies to provide personalization of marketing-mix with data for personalization co-created by consumers. This study explores customer's perception of value co-creation and how it...
Published by: IGI Global
Customer Satisfaction Model
In the service industry, one of the main challenges is to provide customer satisfaction. Though the number of budget hotel in Bangladesh is increasing, but customer satisfaction of these hotels are still ignored. The aim of the...
Published by: IGI Global
Do Hedonic or Utilitarian Types of Online Product Reviews Make Reviews More Helpful?
Online sales can be influenced significantly by customer reviews, and thus there are several studies on what makes an online review helpful to consumers. However, none of those researches address the review helpfulness in the...
Published by: IGI Global
Intention of Personal Information Disclosure in Mobile Payment Apps
This paper employs the regulatory focus and risk-taking perspectives to integrate constructs related to the intention to disclose personal information in mobile payment apps among young people in such an emerging country like...
Published by: IGI Global
Exploring the Determinants of Mobile Banking Adoption in the Context of Saudi Arabia
Maram Alzaidi
Jan 01, 2022
Rapid advances in mobile technologies and innovations have made mobile banking progressively significant in mobile business and monetary administrations. Our study used TAM and perceived risk as a theoretical base to develop a...
Published by: IGI Global
Exploring DSS for Personality Assessment
The research has been undertaken with the objective of studying the factors of personality and its impact on organization citizenship behaviour (OCB) among information technology (IT) sector employees. The study will help human...
Published by: IGI Global
Adverse Effect of Work Role Stress on Family Role Conflict Among Married IT Professionals in India
Thriveni Kumari
Jan 01, 2022
Work role stress is one of the major problems that influence family role conflict of Information Technology (IT) professionals. The purpose of the paper is to examine the relationship between work role stress and family role...
Published by: IGI Global